A voyage through South Tyrol’s nature
A natural hideaway in the Alps
“Our Hotel Alpenrose is a very special place; a dream hideaway amidst nature for a holiday experience that you’ll cherish for years to come.” That’s precisely what the Auer hotelier family wanted to communicate to their guests in their creative newsletters.
Hotel Alpenrose was looking for a special kind of newsletter for their regular guests. Newsletters that inspire longing, that create connection, that take guests by the hand and lead them through the stunning region around Lake Carezza/Karersee. They also give guests practical ideas with five tips on activities, cuisine, and wellness. During the creative process, we applied the tailor-made communication concept. Attractive photos, stylish, modern graphics, and short, to-the-point texts perfectly capture the spirit of Hotel Alpenrose.
How we reached our goal
Newsletter system incl. creation of newsletters and creative newsletters | Communication concept | Website | News interface | SEO off-page assistance | Landing page | Marketing plan
Awarded the Deutscher Agenturpreis (German Agency Prize) 2023 in the B2C category for particularly successful creative newsletters.
“Because we live in paradise.”