It’s all about The View:
when the view turns into a brand

Behind the scenes: rigorous in analysis, sensitive in creation

For us, behind every magical creative moment lies a solid, logical foundation. Before the atmosphere of Lake Maggiore could take hold of the room, we delved deep into the figures:

• Always putting the guest first: Not just armchair theory, but an in-depth analysis of markets, target groups, and their very specific needs. What are today’s guests looking for when they travel to Ascona?
• Performance meets poetry: It was only once the strategic foundation was rock-solid that we made the lake the centrepiece of the presentation, so that our clients could experience it with all their senses.
• The interplay of light and elegance: The new brand colours, white and gold, set the tone in the room: white symbolising the clarity and vastness of the light by the lake, and gold representing refined elegance and the glint of the sun on the water.
• Sharpening the senses: The gentle lapping of the waves as a soundtrack, the scent of fresh citrus fruits in the air, and the taste of a genuine Italian espresso on the tongue have made the true Vista experience palpable even before the launch.

Before vs. After: from potential to a shining highlight

• Before: four properties in one of Ascona’s prime locations, whose digital and visual presentation has not yet fully captured the panoramic views and the exclusivity of the location.
• After: an emotional yet highly functional brand architecture that serves as a strong umbrella uniting all five business units. Under the shared brand identity, the group’s two hotels, the gourmet restaurant, the pizzeria, and the golf club restaurant present themselves as a harmonious whole. Every design element, every line of text, and the entire digital presence showcase this multifaceted hospitality experience in such a way that it immediately sparks desire and delivers measurable results.

The all-in-one package: a change of perspective

From this clear inspiration, a harmonious whole has emerged – a presentation that truly lives up to the name Vista (the view):

• The foundation: a razor-sharp brand concept that defines The View as the central brand anchor, charging it with emotion and showcasing it perfectly through colour.
• The message: a dynamic communication concept that speaks the language of the South – elegant, open, and inviting.
• The digital stage: a new, stunning website that brings the incredible view into guests’ living rooms from the very first click, presented in pure white and elegant gold.

Positioning | Logo & corporate design | Claim | Communication concept | Website