Slow travel.
In an extraordinary place.
Al Plan Hotel
We created a new logo and claim for the Al Plan Hotel in Val Badia and developed a customised website.
Positive vibes and warm hospitality
“With a good innkeeper, the doors are always open. You live with the guests, not apart from them,” says host Maurizio, quoting his grandmother. With their credo, he, his wife Theodora and their children Max and Moritz aim high: to move mountains. They see their 4-star Hotel Al Plan as a place of strength where guests recharge their batteries to face the challenges of everyday life with new energy. It is precisely this feeling that the Trebo family would like to convey to their guests – with a website that describes all the amenities on offer at the hotel. And in words and pictures that reflect the uniqueness of the place and the family.
“Please clean up and start the makeover” was the Trebo family's first brief to Brandnamic. Their hotel, which is crazy in the most positive of senses, meaning it is out of the ordinary in terms of its appearance and philosophy, was given a revamp by us: logo design (in which our graphic designer Irene worked closely with Patrick Moroder, the customer's trusted person for graphic matters) and claim (a mountain-moving hotel: fresh, catchy and understandable, and thus symbolising the feeling of a successful holiday with dedicated hosts) – and finally a new, user-friendly website that reflects the warmth of the hosts with its user-friendliness and design.
The entire graphic line aligns the hosts’ philosophy with their new, individual website. The harmonious, coherent appearance drew spontaneous applause from the customer at several presentations. A nice compliment. We would like to thank the Trebo family for their appreciation!
“We only live once. Here with us, guests take the time to pull the handbrake: put down their mobile phones, consciously experience nature, and recharge their batteries for everyday life.”
