SEO and SEA

We review your website. Thoroughly, for performance, rankings, and impact. We uncover optimisation potential and consider your individual voice. This is what sets you apart from the competition.

Generative Engine Optimisation (GEO) ensures that your content is correctly understood by search engines such as Google and AI systems, given priority, and thus made visible to guests.

We identify relevant search terms to tailor digital content specifically to your target audiences.

Technical and content-related measures directly on the website. For better discoverability of your hotel or business.

Building a high-quality link profile and recommendations for increasing visibility outside of the website are part of a comprehensive SEO and SEA strategy.

Revising or creating search engine-friendly texts with added value for your guests. Modern SEO strategies rely on high-quality content that matches users' search intent. For hotels, this means creating informative pages that answer questions from potential guests. Optimising for local searches is especially important, as many travellers are looking for accommodations in specific regions. In addition, structured data (schema markup) is becoming increasingly important for providing search engines with detailed information about the hotel and thus improving its presentation in search results.

Efficient and budget-conscious planning, implementation, and ongoing support of your Google Ads campaigns: Google has also recognized our successful hotel marketing efforts and certified us as one of very few agencies in Italy to do so as a Google Premier Partner and Google Advertising Partner, demonstrating that our experts recognize trends and master the technology. SEA enables hotels to specifically target potential guests through paid ads on platforms like Google Ads. It is important to identify relevant keywords and create compelling ad copy that highlights your hotel's unique selling points. Retargeting campaigns can be used to re-engage visitors who have already visited your website and encourage them to book.

Regular evaluations with concrete recommendations for action are important for you to always have an overview.

A strong brand is of little use if no one finds it. That's why we combine strategic thinking with technical precision to make you visible online. As an experienced SEO and SEA agency, we accompany you on your way to the top. To where your ideal guests are searching and clicking.

Our SEO support begins with an honest look at your website: How is it structured, how is it performing, where does it have potential? We analyse

• structure and design
• content (content and keywords)
• and we develop a strategy that fits your brand

Sustainable SEO optimisation is only possible through clean technology, relevant content, and intelligent link building. But visibility alone isn't enough. That's why we combine SEO for hotels with targeted SEA campaigns – for example, via Google Ads. As a Google Ads agency with a focus on hospitality, we know how to use your budget wisely: with clear target groups, tailored ads, and a well-thought-out landing page strategy.

Our strength as an SEO-SEA agency lies in combining both worlds: organic and paid, long-term and short-term, data-driven and human. After all, what good are top rankings if the content isn't convincing? If you're looking for an SEO agency with expertise and know-how in the field of search engine optimization for hotels, an SEA agency that generates not just clicks but bookings: We'll get you on track. And beyond.