General Terms and Conditions

Brandnamic Srl

Art. 1. Definitions

Brandnamic: Brandnamic Srl, with registered office in I-39042 Bressanone/Brixen, Strada Satzl/Satzlstrasse no. 4, VAT no. IT02610190213, tel. no. +39 0472-678000, general e-mail address info@brandnamic.com, certified e-mail address (PEC) administration@pec.brandnamic.com.

Customer: The person or entity requesting the provision of a service, the use of software, or any other service offered by Brandnamic Srl.

User: The person or entity who is contacted on behalf of the Customer by means of a service or program provided by Brandnamic Srl or who uses a service or program provided by Brandnamic on behalf of the Customer.

Offer: The document that regulates a Customer’s order with Brandnamic Srl on the basis of these General Terms and Conditions (hereinafter also referred to as “GTC”) with any additions or amendments.

Contract: The agreement between Brandnamic Srl and the Customer regarding the provision of a service, software, or other service by Brandnamic in accordance with the signed offer.

Art. 2. Services provided by Brandnamic (services and programs)

Brandnamic offers the services and software listed as examples on the website www.brandnamic.com and described exhaustively in the respective offer and, where applicable, in the product descriptions provided to the Customer (hereinafter also referred to as “service” or “services”).

Information about products or services contained on the internet, social media, catalogues, price lists, advertising materials, and similar materials or media does not constitute a binding offer by Brandnamic or a promise of service provision.

Art. 3. Subject matter, conclusion, and term of the contract

3.1. Subject matter
Brandnamic is exclusively obliged to provide the services expressly specified in the offer. The type and scope of Brandnamic’s obligations are determined by the services specifically mentioned in the offer and are limited to these. Additional services will be communicated to the Customer in advance and invoiced at agreed hourly rates or otherwise in accordance with Art. 4.4 of these GTC.

Brandnamic undertakes to carry out the order to the best of its knowledge and belief, but does not assume any liability or guarantee for the successful implementation thereof or for the achievement of specific, expected, or promised goals.

3.2. Conclusion of contract
Unless expressly stated otherwise, offers made by Brandnamic to the Customer are subject to change and non-binding. The Customer’s order constitutes an irrevocable offer to enter into a contract. The Customer is bound to their offer for a period of 30 days from the date of transmission. Within the same period, Brandnamic is entitled to accept the order with binding effect. However, contractual offers made by Brandnamic that are expressly declared to be binding shall expire after 30 days.

The contract, including any subsequent amendments, additions, and any ancillary agreements, as well as commitments, assurances, and guarantees, shall only come into effect upon written confirmation of the offer by the Customer and reconfirmation by Brandnamic or upon performance of the ordered service by Brandnamic.

Brandnamic’s claim to remuneration for the performance of additional services, changes, and additions shall also apply in the event of verbal requests by the Customer or by simple e-mail or by persons commissioned by the Customer, provided that these are accepted in writing by Brandnamic, even subsequently.

Brandnamic shall be legally represented exclusively by its authorised signatories and can only be bound by them.

Unless otherwise specified in the offer, a deposit of 30% of the order amount is due upon placement of the order, while further advance payments will be invoiced on a monthly basis depending on the progress of the project. Licence fees for the entire term are due in the month following confirmation of the offer.

The contents of the offer may not be passed on to third parties by the Customer except in cases where this is mandatorily required by law.

3.3. Contract term
Unless otherwise agreed, the contract shall be concluded for a term of one year, with automatic renewal for the same term unless Brandnamic or the Customer gives written notice of termination within 30 days prior to expiry. This provision shall not apply to one-off project services for which the service period is expressly defined in the offer and no ongoing services have been agreed.

Unless otherwise agreed, licence products have a term of one year and are in any case bound to the term of the contract. In the first year, the term ends on 31 December with pro rata calculation of the annual fee for the intervening months (the first month is considered a full month), and in subsequent years runs from 1 January to 31 December.

3.4. Adjustment of the economic terms of the contract

3.4.1 Prices shall be increased by at least the rate of inflation. All prices are subject to an increase linked to the increase in the consumer price index (FOI) collected and published by ASTAT for the Autonomous Province of Bolzano and are automatically adjusted annually without the need for prior notification by Brandnamic, which may charge either annually or retrospectively for several years.

3.4.2 Brandnamic reserves the right to unilaterally amend the economic terms of the contract to adjust for increases in operating costs, in any case up to a maximum of 50%, in the first month before or after each contract renewal in accordance with Art. 3.3 and with effect from the first day of the renewed contract period, as well as in any case in December or January of each year with effect from the first day of the following or current year. The price increase shall be communicated to the Customer with the last invoice under the previously valid conditions or with the first invoice under the already amended conditions, which shall be indicated as such therein. In the absence of termination by the Customer within 20 calendar days of receipt of the invoice or in the event of payment thereof, the contractual amendments shall be deemed to have been unreservedly accepted. Termination entitles the Customer to continue using the service under the previous economic conditions until the end of the third month after termination and at the latest until the end of the third month after contract renewal. If the Customer expressly waives the latter option in the letter of termination, the contractual relationship shall end on the last day of the month of termination and under the previous economic conditions.

3.4.3 The notification under Art. 3.4.2 is not required and the right of termination shall not apply if the price change results from the application of the provision under Art. 3.4.1 and is solely due to the inflation adjustment. The Customer’s right of termination shall also not apply in the event of price increases of less than 15%.

Art. 4. Performance of services and payment

4.1 Performance of services
Brandnamic is authorised to have the services performed by a third party and to make use of the services and infrastructure of third parties. Brandnamic is in any case permitted to subcontract the services and to assign contracts. Brandnamic is entitled to perform partial services and may invoice them separately.

The duration of the project will be communicated to the Customer in advance; after confirmation of the order, a schedule will be drawn up together with the Customer. Service dates also result from the respective offer. Unless otherwise agreed in writing, these are estimated dates. Brandnamic’s obligation to perform is subject to timely and correct delivery by its own suppliers. Brandnamic is entitled to withdraw from the contract, if necessary also in part, if Brandnamic itself does not receive in time the service of a third party required for the performance of the service.

Any change to the project shall always entail the granting of an additional period with regard to any interim deadlines and for the completion of the project, which, in the absence of a written agreement between the parties, shall be determined on the basis of the scope of the additional work and in proportion to the period set for the performance of the work originally commissioned.

Should the Customer fail to provide requested data, documents, or records within the agreed period, any delays in the performance of the services shall in no event be attributable to Brandnamic. Due to the delays, the entire schedule of the order must be redrawn, i.e. the delay in the completion of the project may, under certain circumstances, be considerably longer than the period of the Customer’s delay. Efficient planning and performance of the order require the timely provision of all necessary information and materials by the Customer. Information provided late may extend the duration of the project. Brandnamic requires a lead time of up to two weeks for planning and then begins the work. Unless expressly provided otherwise in the offer, all changes, corrections, and additions to the project status originally approved by the Customer shall be invoiced to the Customer at the mutually agreed hourly rates or otherwise in accordance with Art. 4.4 of these GTC.

If Brandnamic, even through its own fault, is unable to meet a deadline agreed as binding or is in default for other reasons, the Customer shall in any case grant a reasonable grace period for the performance of the service.

The Customer must inspect the service made available, even in part, without delay and in any case within 48 hours for completeness and conformity with the contract as well as for the presence of all contractually agreed characteristics. Recognisable deviations must be notified to Brandnamic by the Customer in writing, with as concrete and precise a description as possible, within 7 days of the service being made available, failing which all rights shall lapse. Customers must support Brandnamic to the best of their ability in remedying any defects and must meaningfully document any defects that occur, failing which the warranty claim shall be lost, and must notify Brandnamic of any defects in writing within two weeks at the latest. Upon expiry of the above periods without notification of defects, the assertion of warranty claims is excluded.

4.2. Hardware and software requirements – adjustment of services
The system and device requirements necessary for the use of Brandnamic’s services and not expressly listed as the subject matter of the service must be established or provided by the Customer at their own expense.

The Customer declares that they are aware of the basic hardware and software requirements necessary for the proper performance and functionality of the services so that these can be delivered flawlessly, and undertakes to purchase, install, and configure the necessary components independently and at their own expense. The same provision applies to new interfaces to third-party systems, which must be commissioned by the Customer independently and at their own expense from the respective operator. Brandnamic assumes no responsibility for the functionality and stability of interfaces to third-party systems.

Brandnamic is entitled to change, adapt, or deactivate the content, functions, and scope of the services, temporarily or permanently, partially or completely, in particular in the event of technological developments or service interventions, without any claim for compensation on the part of the Customer. The changes are binding irrespective of any notification to the Customer and in any case upon publication on Brandnamic’s website. In the absence of termination by the Customer within one week of receipt of the first invoice following implementation of the changes or of receipt of a corresponding notification or publication on the website (whichever is earlier), the contractual amendments shall be deemed to have been unreservedly accepted. The Customer has no right of termination in the case of updates, and such right shall in any case lapse if the changed service continues to be used for a period of two weeks.

Necessary and scheduled maintenance work is generally announced 5 days before the intervention and, like support services and updates, may result in the failure of services and functions without compensation. Unless otherwise agreed in writing, maintenance and support work is carried out during normal office hours on working days.

In order to keep software, websites, and IT systems secure and functional, regular security updates, maintenance work, and other updates are necessary. These may be invoiced to the Customer every six months at the agreed hourly rate or otherwise in accordance with Art. 4.4 of these GTC and do not give rise to any obligation on the part of Brandnamic to compensate for the associated impairment of the services.

In the event that changes to a service have a permanent and significantly negative effect on other systems of the Customer, Brandnamic will inform the Customer of this one week before the change. In this case, the Customer shall have a special right of termination subject to a notice period of two weeks from the date of the change.

4.3. Internet connection
The Customer must have an internet connection suitable for the use of the services. The internet connection must be contracted and set up by the Customer independently and at their own expense with a telecommunications service provider.

The Customer fully indemnifies Brandnamic against any liability with regard to any malfunctions or the inability to use Brandnamic’s services that are related to a malfunction of the Customer’s own internet line.

The Customer declares that they are aware of possible delays in the receipt and transmission of electronic mail (e-mail) and releases Brandnamic from any responsibility in connection with such malfunctions.

4.4. Terms of payment
The offer contains the remuneration owed for Brandnamic’s services, which, unless otherwise agreed in writing, is due within 30 days of the invoice date.

The services that Brandnamic provides at the Customer’s request, in particular maintenance and support services, are invoiced in units of 15 minutes each and rounded up. In the case of on-site services at the Customer’s premises, the costs of travel time and travel expenses in accordance with the applicable ACI guideline rates as well as other costs are also invoiced.

Unless otherwise agreed, an hourly rate of € 115.00 plus ancillary costs and VAT is deemed agreed.

Performance-related fees may be invoiced immediately after performance of the service on the basis of Brandnamic’s internal time records and are due immediately.

Additional costs for third-party services are invoiced to the Customer by Brandnamic or by the third-party provider.

Any objections to an invoice must be raised with Brandnamic in writing within seven days of receipt of the invoice. Otherwise, the Customer shall bear the burden of proof that the invoiced services were not correctly invoiced.

In the event of late payment, default interest in accordance with the provisions of Italian Legislative Decree No. 231 of 9 October 2002, plus reminder and legal fees, shall be deemed agreed irrespective of fault. Brandnamic is entitled to claim further damage caused by default.

The defence of non-performance of the contract is hereby excluded. In particular, the Customer is not entitled to withhold payments on account of incomplete overall delivery, guarantee or warranty claims, or complaints.

The Customer is only entitled to set off counterclaims if such counterclaims have been established by a court or acknowledged in writing by Brandnamic.

Brandnamic reserves the right to unilaterally change the terms of payment. The changes are binding irrespective of any notification to the Customer and in any case upon publication on Brandnamic’s website. In the absence of termination by the Customer within one week of receipt of the invoice under the amended conditions, the contractual amendments shall be deemed to have been unreservedly accepted. The Customer’s right of termination lapses upon payment of an invoice under the amended conditions.

Art. 5. Security and privacy - data protection

5.1. Access data
Access to certain services and programs of Brandnamic is possible by means of the Customer’s personal username and password.

As third parties could gain access to systems and programs using the username and password, the Customer undertakes to store this access data using the strictest security measures and with the greatest possible care and not to pass it on to third parties either directly or indirectly. The Customer indemnifies Brandnamic from any liability for damages arising from even partial and unintentional disregard of these requirements.

The Customer is obligated to notify Brandnamic immediately and to change the passwords or access data or to arrange for Brandnamic to change them if the Customer has reason to believe that third parties have gained knowledge of the passwords or access data.

The Customer shall be liable to Brandnamic for any damage resulting from inadequate confidentiality of passwords or access data or from their disclosure to third parties, or from failure to implement state-of-the-art security measures to prevent the services provided from being copied, modified, deleted, or otherwise misused by third parties, and shall indemnify and hold Brandnamic harmless in this regard. In such cases, Brandnamic shall be entitled to terminate the contract and, subject to the right to compensation for any further damages, to a contractual penalty amounting to five times the remuneration stated in the offer.

5.2. Privacy – data protection
Brandnamic maintains discretion when handling data and information provided to it by the Customer for business purposes. All Brandnamic software products are GDPR-compliant.

Brandnamic collects, stores, and processes the Customer’s personal data in accordance with the provisions of EU Regulation No. 2016/679, Italian Legislative Decree No. 196/2003 as amended, and other requirements in the field of data protection. The Customer agrees that their personal data and any business data will be processed in accordance with Brandnamic’s data protection provisions and confirms that they have read said data protection provisions (available for viewing and download at www.brandnamic.com/en/privacy).

Art. 6. Responsibility, liability, and rights in connection with the services

6.1. Responsibility for content and data
The completeness, correctness, and legality of the data, images, representations, texts, information, addresses, contacts, and other materials (hereinafter also referred to as “content”) provided by the Customer to Brandnamic in any form whatsoever for the purpose of providing the agreed services are the sole responsibility of the Customer. The Customer must, for example, ensure that all necessary data protection consents have been obtained for the relevant purposes.

This applies in particular to all environmental and sustainability claims (e.g. “sustainable”, “climate-neutral”, “environmentally friendly”, “ecological”, “green”) as well as to the use of environmental labels, quality seals, and certifications. The Customer warrants that such claims comply with the applicable legal requirements, in particular Directive (EU) 2024/825 and the respective national implementing provisions (including, inter alia, the UWG or the Italian Consumer Code – Codice del Consumo), are correct in content, and are substantiated by objective, verifiable data, evidence, or recognised certifications. The Customer shall provide Brandnamic with the corresponding evidence in advance upon request. Brandnamic has no obligation to verify the accuracy of the content, the substantiation, or the legal admissibility of such claims.

The provision of the content implies the unconditional declaration by the Customer that they have acquired said content lawfully and are entitled to use it for the intended purpose in connection with the services requested from Brandnamic, and that they do not thereby infringe any third-party rights and are acting in accordance with the applicable legal provisions. Brandnamic is therefore not obliged to carry out any checks, but the provision and continuation of the service may at any time be made dependent on the provision of written proof of the lawful origin and use of the content.

If the Customer does not provide reasonable proof of the lawful origin and use of the content within 24 hours, even upon informal request by Brandnamic after the start of the provision of services, the provision of services may be suspended or discontinued in whole or in part without prior notice until the Customer has fulfilled their obligation to provide proof.

The Customer undertakes not to store, make available, or publish any content whose provision, publication, or use violates applicable law and, in particular, the rights of third parties, specifically in the areas of copyright, trademark, patent, data protection, and competition law, and not to store or publish any references or links in any form whatsoever to content of this kind offered by third parties.

The Customer generally undertakes not to use the contractual services in any way that could damage or otherwise impair Brandnamic or third parties, in particular not to store or publish any harmful software or programs, references or links of any kind to such programs, or any websites that call up such programs, in a program, system, or storage space provided by Brandnamic.

The Customer warrants that the data provided by them and made available to the User is correct and complete. They undertake to inform Brandnamic immediately of any changes to the data provided and, upon request by Brandnamic, to reconfirm the current accuracy within 10 days of receipt.

The Customer hereby undertakes to indemnify Brandnamic in full for any claims, damages, losses, fines, and costs, including legal fees, which arise directly or indirectly in connection with the content, and to hold Brandnamic harmless from any such claims, even if the claims for compensation or penalties subsequently prove to be unfounded.

Brandnamic is entitled, without any claim for compensation on the part of the Customer, to temporarily or permanently block access to the content stored by the Customer or registered domains, or to delete or deregister them, if there is a suspicion, based on official or judicial investigations or a warning from the alleged injured party, that the data stored by the Customer contains illegal content. The Customer will be informed of the blocking and the reasons for this, and requested to remove the allegedly illegal content or prove its legality. Brandnamic reserves the right to maintain the blocking until an official or court order to unblock it is delivered, without the Customer being entitled to any compensation of any kind.

The Customer is obliged to inform Brandnamic immediately of any disruption or interruption of programs and services. If the Customer violates this obligation to notify, Brandnamic shall not be liable for any damage or expenses incurred by the Customer as a result of the failure to notify; furthermore, the Customer shall be liable for any damage incurred by Brandnamic if they culpably violate their obligation to notify.

The Customer is advised that upon termination of the contract for whatever reason, Brandnamic shall not be obliged to continue providing the services and shall be entitled to delete the content stored on the storage space provided at any time. The timely retrieval, storage, and backup of this content prior to termination of the contract is therefore the sole responsibility of the Customer.

6.2. Responsibility and liability of Brandnamic
Except in cases mandatorily required by law, Brandnamic does not guarantee any specific quality, consistency, availability, accessibility, compatibility, interoperability, or adaptability of the services offered or the achievement of specific, expected, or promised goals, unless these have been expressly and bindingly guaranteed in the form of a separate written performance guarantee provided in addition to the offer.

Brandnamic endeavours to achieve the best possible availability and functionality of all services on an annual average. Brandnamic shall in any case not be liable for technical or other disruptions that are beyond its control (e.g. force majeure, fault of third parties or the Customer, etc.).

Claims for damages arising from the contract, in particular due to non-performance or poor performance, are excluded both against Brandnamic and against its employees and vicarious agents, unless the damage was caused intentionally or through gross negligence, or in the event of mandatory liability under applicable statutory provisions.

Brandnamic’s liability to the Customer in relation to breaches of contractual obligations shall in any case be limited to the remuneration paid by the Customer in connection with the contract or, in any case, to the minimum extent permitted by law.

Brandnamic shall in no event be liable for any damage incurred by the Customer as indirect or consequential damage, including, but not limited to, production downtime, loss of opportunity, loss of profit, or claims for damages by third parties.

Brandnamic’s liability is excluded in any case if the damage results from a risk that cannot be attributed to the absence of the quality or quantity of the service clearly and unambiguously guaranteed in any written statement of guarantee.

The Customer is prohibited from manipulating or otherwise interfering with Brandnamic’s programs and services without the written authorisation of Brandnamic, and any such act shall entitle Brandnamic to be indemnified. The same shall apply if the Customer fails to notify Brandnamic immediately in writing of any interference by a third party of which it becomes aware.

Claims for damages must be asserted by the Customer against Brandnamic within two weeks of the occurrence of the damaging event and the discovery of the resulting damage, otherwise they shall lapse.

Upon termination of the contractual relationship for any reason whatsoever, Brandnamic shall no longer be obliged to continue the agreed service and shall therefore be entitled to delete stored content, content that arrives after the end of the contract, or content kept ready for retrieval (e.g. e-mails that must be stored by the Customer themselves). The timely retrieval, storage, and backup of such content during and prior to the termination of the contractual relationship are the sole responsibility of the Customer, who cannot derive any claims against Brandnamic from the deletion.

The above limitations of liability in favour of Brandnamic, and any further limitations agreed in any case to the maximum extent permitted by law, shall apply to the same extent to the personal liability of its employees, workers, staff, representatives, and vicarious agents.

6.3. Responsibility of the Customer
The Customer undertakes to check the legality of the content before publishing it, before using the services, and before transmitting messages to Users, to retain it, and to indemnify and hold harmless against any claims by third parties Brandnamic, which is released from any obligation to check or retain such content.

The Customer undertakes to make regular and sufficient backups of the data stored on the storage space provided under the contract, to keep them up to date at all times, and to store them securely. These backups may not be stored on the storage space provided. Irrespective of this, the Customer is obliged to perform data backups before installing and commissioning the services offered and at regular intervals thereafter, and to take measures for data security and backup on their own responsibility in order to ensure the security of the stored data.

If the Customer fails to comply with Brandnamic’s requests (e.g. for documents or approvals of project statuses) or does so only late or inadequately, Brandnamic shall be entitled to compensation for the additional expenditure in the amount of at least 5% and at most 20% of the order amount according to the offer and shall be released from any liability for any adverse consequences associated therewith.

Brandnamic is irrevocably granted the right, already considered in the calculation of the contract fee, to cite the Customer and their projects as references in its commercial materials and publications. This also includes the publication of “making-of” images of the project, the end product, or excerpts thereof on the website, social media channels, in printed materials, and other advertising media of Brandnamic.

6.4. Intellectual property and protection of confidential information
The copyright to the services and the derived exploitation and usage rights are exclusively reserved to Brandnamic.

No provision of these GTC or of the offers and contracts shall be interpreted as transferring to the Customer or third parties any rights whatsoever to the intellectual property of Brandnamic and affiliated or controlled companies. The Customer is granted solely a non-exclusive right of use to the contractual services, limited in time to the duration of the contract and limited to the scope expressly stated in the offer. Any further use after the end of the contract period or any use beyond this is excluded or must be agreed in writing with Brandnamic in advance.

The use of the software and IT services provided by Brandnamic is based exclusively on a licence, intended exclusively for use by the Customer, that is limited to the term of the contract, non-transferable, non-sublicensable, non-exclusive, and subject to a fee.

The Customer has no rights in rem to servers, databases, and web spaces on which the services provided are operated or on which the Customer’s content and data are located, and has no right of access to the premises where the servers are located.

All methods, formulas, data, data sets, logical links, combinations, graphics, and strategies underlying the concepts, plans, and calculations remain the exclusive property of Brandnamic. The same applies to concepts, ideas, graphic designs, and texts presented by Brandnamic, including in the course of the order initiation, which may not be passed on to third parties under any circumstances.

The open files of the graphic work, the source code of the web design, the software, and other source code remain the exclusive property of Brandnamic.

The services provided by Brandnamic are intended exclusively for the Customer, who undertakes to prevent use by third parties with due commercial care. The granting or transfer of rights of use to creations of Brandnamic is only permitted with the express written authorisation of Brandnamic.

The Customer irrevocably undertakes to maintain confidentiality regarding all trade and business secrets made accessible to them by Brandnamic, provided to them, or otherwise disclosed to them in connection with or on the basis of a business relationship or contact with Brandnamic, and not to make these available to third parties in any way whatsoever without the consent of Brandnamic. Confidential information includes all information disclosed to the Customer by Brandnamic or its affiliated or controlled companies in the course of preparing and performing the services or otherwise obtained by the Customer, and includes all written and oral commercial, financial, and technical information relating to all aspects of the business of Brandnamic or its affiliated and controlled companies, including, but not limited to, information relating to Brandnamic’s employees, data relating to business plans, marketing plans, ongoing work, market shares, product knowledge, trade secrets, know-how demonstrations, drawings, specifications, protected data, costs, and other materials of any kind, regardless of whether they are protected by copyright, patents, or other intellectual property rights or whether they are expressly designated as protected or confidential. The confidentiality obligation shall remain in force indefinitely even after the end of the business relationship with Brandnamic or regardless of a business relationship after Brandnamic has submitted an offer.

The Customer shall not be granted any ownership or usage rights of any kind with regard to the confidential information, nor may the Customer claim such rights. The Customer undertakes not to assert or use, either directly or through third parties, any commercial or exclusive legal protection rights of any kind, including patent and trademark rights, in relation to confidential information, and not to register or use any marks attributable to Brandnamic or otherwise used by Brandnamic.

In the event of a breach of any of the Customer’s obligations agreed herein with regard to confidential information and other intellectual property of Brandnamic and affiliated or controlled companies, the Customer undertakes to pay, without objection, a penalty of € 20,000.00 for each individual breach and for each direct or indirect recipient or beneficiary, as well as for each subsequent infringement, subject to the assertion of any further damages.

Should Brandnamic suspect a violation of the above provisions, the Customer hereby authorises Brandnamic to obtain information from third parties regarding the availability and use of confidential information and other intellectual property of Brandnamic and affiliated or controlled companies.

Upon termination of the contractual relationship for any reason whatsoever, the Customer is obliged to hand over to Brandnamic, without being requested to do so, any intellectual property and confidential information of Brandnamic in their possession and subsequently to delete it. When handing over files created in accordance with the order to the Customer, Brandnamic reserves the right to make changes necessary to protect its own intellectual property and confidential information, even if this restricts or prevents the further use of the files and, in particular, their functions. The Customer hereby waives any claims for compensation.

6.5. Retention of title
Until full and unconditional payment of all amounts owed under the contract, including interest and costs, all services rendered remain the exclusive property of Brandnamic. The granting of economic rights of use defined in the contract or in these GTC shall only take effect upon full payment of the corresponding invoice.

6.6. Use of AI systems
The use of AI systems shall always be in accordance with applicable data protection and security standards and the legal framework. Brandnamic guarantees that the use of such systems does not impair the quality and integrity of the services provided.

The Customer is informed about the possibility, nature, scope, and effects of the use of third-party AI systems for the creation of texts, images, and other content, as well as for the analysis of data and the expansion and optimisation of services, consents to their use for the purpose of providing the agreed services, and indemnifies and holds harmless Brandnamic from any responsibility and liability with regard to the completeness, correctness, and legality of the content provided by the Customer for the use of the services and of the output, taking into account the known reliability and availability of the AI models, also with regard to the development of technology and the legal framework, authorises the use and combination of the content provided as input, permits access to such content as input and output as well as training data under the terms and conditions of the operators of the AI systems, does not claim any exclusive rights in relation to the output, and consents to the possible extension, modification, suspension, or restriction of the use of the aforementioned AI systems by Brandnamic at any time.

The Customer has the right to refuse the use of AI systems by notifying Brandnamic in writing, provided that this does not disproportionately impede the performance of the contract, and is aware of the associated restriction or deactivation of functions.

Art. 7. Termination clause – expiry of services and programs

7.1. Termination of the contract
Brandnamic may consider contracts to be terminated by operation of law in accordance with Art. 1456 of the Italian Civil Code, even in relation to individual partial services, if the Customer, even through negligence:

  1. fails to pay the price for the services, even in part, within the specified period;

  2. fails to comply with the obligations to protect access data and prevent access by third parties in accordance with Art. 5.1 of these GTC, even partially or temporarily;

  3. fails to fulfil, even in part, within the specified time limit, their obligations to provide or use complete, correct, and legally usable content and to ensure or prove the lawful origin and use thereof, as well as the information obligations pursuant to Art. 6.1 of these GTC;

  4. manipulates or interferes with programs or services within the meaning of Art. 6.2 of these GTC, or negligently allows this to happen, or fails to comply with the reporting obligation;

  5. disregards, even in part, the duties of care with regard to the content in accordance with Art. 6.3 of these GTC;

  6. violates, even in part, the obligations to protect intellectual property and confidential information in accordance with Art. 6.4 of these GTC.

Brandnamic shall be entitled to withdraw from the contract if, after conclusion of the contract, it receives business information about the Customer or their financial situation that is likely to prevent the performance of the contract. Brandnamic shall not be liable for such withdrawal from the contract.

If, after conclusion of a contract, it becomes apparent that the payment claim is at risk, even partially or temporarily, due to the Customer’s lack of financial capacity, Brandnamic is entitled to make the future provision of services dependent on the Customer providing appropriate security or advance payment. Brandnamic is also entitled to these rights if the Customer is in default of payment of even a single invoice. If the Customer fails to make the payment due or provide security, Brandnamic shall be entitled to withdraw from the contract and claim damages from the Customer.

Brandnamic is entitled to terminate the contract at any time in writing without notice for good cause, in particular in the event of discontinuation of the service offered, provided that Brandnamic gives at least two weeks’ notice of such discontinuation.

Brandnamic is entitled to suspend the provision of the agreed services and, in particular, the functions, access data, and licences, either in part or in full, while maintaining the contract, after prior notification to the Customer, if one of the reasons entitling Brandnamic to terminate the contract prematurely exists, including but not limited to the above-mentioned cases. The suspension of services shall not affect the Customer’s obligation to pay the current remuneration. The suspension shall be lifted if the reasons for its maintenance no longer exist and the Customer has, on the one hand, requested Brandnamic to do so in writing and, on the other hand, reimbursed the costs incurred up to that point and those incurred for the lifting of the suspension.

7.2. Expiry of services, programs, and software
The Customer acknowledges that in the event of termination of the contract, the services will no longer be available and that in the event of termination of partial services, the functionality of other related systems may be impaired or no longer available. The costs for remedying malfunctions shall be borne by the Customer, who shall not be entitled to assert any claims against Brandnamic.

7.3. Place of performance, place of jurisdiction, and applicable law
The place of performance for all obligations of the contracting parties shall be the registered office of Brandnamic in Bressanone/Brixen (Italy) as stated above.

The exclusive place of jurisdiction for all disputes arising from the contractual relationship or future contractual relationships between Brandnamic and the Customer is the court with subject-matter jurisdiction for Bressanone/Brixen. However, Brandnamic is also entitled to sue the Customer at their place of residence or at one of their places of business.

These GTC and all contracts with the Customer shall be interpreted, construed, and applied exclusively in accordance with Italian law. Italian substantive law shall apply exclusively, excluding any conflict-of-law rules. The application of the United Nations Convention on Contracts for the International Sale of Goods (CISG) is excluded.

7.4. Amendments to the General Terms and Conditions
Amendments and additions to these GTC, including this clause, are only valid in written form.

The provisions of the GTC shall also apply to future business relationships in their latest version, even if no express reference is made to them, and may also be amended for existing contracts.

The most recent version of these GTC, which is available at any time in PDF format at www.brandnamic.com/en/gtc, shall always apply. The GTC may be amended by Brandnamic at any time and at its own discretion by written notification to the Customer, including by reference in the invoice documents, or by publication on the website.

7.5. Language
The valid version of the General Terms and Conditions, offers, and contracts is the German version. In the event of discrepancies between the language versions, the German version shall prevail.

7.6. Final provisions
The General Terms and Conditions apply to all contracts concluded between Brandnamic and its customers.

General terms and conditions of the Customer or agreements and declarations deviating from Brandnamic’s GTC and from contracts between customers and Brandnamic shall only apply if expressly acknowledged in writing by Brandnamic.

Any omission or delay by Brandnamic in exercising its rights or powers, including those arising from the GTC, shall in no way be construed as a waiver thereof.

Should any provision of these GTC or of the contracts be or become invalid, ineffective, or unenforceable for any reason, this shall not affect the validity of the remaining provisions. The invalid, ineffective, or unenforceable clauses shall in any case apply in the legally permissible cases in favour of Brandnamic; in all other cases, Brandnamic and the Customer undertake to jointly agree, from the perspective of fair-minded contracting parties, on a replacement provision that comes as close as possible to the economic result of the invalid provision. Should any provision of these GTC or of the contracts deviate from mandatory provisions, or should the latter have been disregarded, the said provisions shall apply with the content most advantageous to Brandnamic to the greatest extent possible.

During the contractual relationship, the Customer is obliged to inform Brandnamic immediately in writing of any changes to their data, in particular their name, delivery address, the e-mail address used, and telephone number. If the Customer fails to notify Brandnamic of changes to their contact details, legally significant declarations by Brandnamic shall be deemed to have been received by the Customer even if they have not actually been received, provided that these declarations were sent to the last address or e-mail address provided by the Customer.

(Version dated 1 October 2026)

Our portfolio from A to Z
A
Advertising

The world of advertising is colourful, multimedia, and takes place across multiple channels. Whether it’s online or offline, with a carefully devised marketing plan by the experts in our Advertising team, your message will reach your target group without wastage.

B
Belvita Leading Wellnesshotels Südtirol

The leading wellness hotels in the Belvita Leading Wellnesshotels Südtirol cooperation group are found in the most beautiful locations throughout South Tyrol. Each member hotel is unique, and yet they all have one thing in common: They offer their guests exclusive wellness in South Tyrol. Cooperation management by Brandnamic and Kohl & Partner.

Bing

Bing (or Microsoft Bing, to be more precise) is an internet search engine.

Brand Building

The goal of all marketing campaigns is to turn a business, product, or service into a brand (branding).

C
Campaign management

Our experts create the perfect mix of marketing instruments as part of a marketing plan. Your business’s presence is created using innovative marketing measures and strategic campaigns – on- and offline. You receive support from plan development to implementation of the measures and regular success monitoring. 360° marketing made by Brandnamic.

Claim

A claim is the advertising slogan of a hotel or business. It is a sentence or phrase that is firmly associated with the brand name and sums up the strategic core concept of a brand. “Campaign claims” can also be created for the duration of a time-limited advertising campaign.

Communication

Communication is the exchange of information between senders and receivers. Businesses generally communicate externally (with guests and customers, media, suppliers, partners, investors, public institutions) and internally (with employees). Communication has a significant impact on the reputation and brand image of a business.

Communication concept

A communication concept lays the groundwork for a consistent, convincing corporate identity in a business’s texts and images, as well as being a guideline for all communication methods – online and offline. Our team works with you to find ideas, develops creative concepts, and plans individual measures. The intelligent timing of publication in target-group-specific media as well as professional design and emotional texts are what make your communication a success.

Content creation

Content creation consists of three steps: finding a topic – deciding how and in what format the topic will be presented for the target audience (text, picture, video, or a combination of the three options) – publishing the content on a selected channel. The goal: to gain attention and engagement from the target group.

Content marketing texts

Content marketing is more than just a trend. It’s about standing out from the crowd, feeding readers with stories, and building a rapport, thereby gaining customers and ultimately boosting revenues. Presenting good content in an attractive package is already half the battle. Our copywriters will help you to find and tell your story.

Corporate design

Corporate design refers to a business or hotel’s overall, uniform appearance. Our designers create a complete concept that reflects your business’s identity and develops your visual brand. By working to a consistent graphic concept in print and online, we’ll make you unmistakeable.

Cooperation groups

Together with renowned consulting firm Kohl & Partner, Brandnamic is responsible for the management and administration of two cooperation groups: Belvita Leading Wellnesshotels Südtirol, and Familienhotels Südtirol.

Corporate language

Corporate language refers to a business or hotel’s individual, characteristic linguistic style and use of language. Our team will be happy to create an individual language concept or corporate language for you.

Customer Care Management

The “Customer Care Management” bonus system developed by Brandnamic is a useful tool for boosting guest loyalty. Your hotel management program sends information about the services used by your guests to the system, which converts this into loyalty points.

E
Editorial plan

In an editorial plan (e.g. for social media platforms), all information about content marketing is gathered in one place and pooled together. The requirements from the content strategy can be made accessible to the entire team in a clear way and structured according to channels and the most important events.

eHotelier

The eHotelier supports users in sending professional e-mail correspondence.

E-mail marketing

E-mail marketing is a form of online marketing. The target audience receives information by e-mail. The advantage: It’s cost-effective, easy to implement, and has little wastage. The requirement: a well-tended address database and interesting content.

Enquiry management

The Brandnamic enquiry management (which can be incorporated directly into your website as a widget) transfers enquiries directly into your hotel management program. Laboriously entering data by hand is no longer necessary, input errors no longer occur. An efficient and elegant solution.

F
Familienhotels Südtirol

Familienhotels Südtirol is a cooperation group of 25 South Tyrolean hotels that specialise in hosting families. Group management by Brandnamic and Kohl & Partner.

G
GDPR

The General Data Protection Regulation (GDPR for short) regulates the processing of personal data by private and public institutions and organisations throughout the EU. Its goal: to protect data and maintain the free movement of data within the EU. The Zerberus online tool lets you correctly and transparently obtain the required consent from your guests for data processing.

Graphic design

Graphic design includes all the graphic elements that form your business’s corporate identity: logo, colours, design of print materials, web design, goodies, and much more. All the independent parts fit together like well-oiled cogs and make a significant contribution to your brand.

Guest correspondence

From offers to follow-up e-mails, from chat messages to phone calls: Guest correspondence has many facets. Brandnamic knows them all and creates a tailor-made portfolio to enable you to correspond efficiently with your guests.

Guest journey

The guest journey means all contact points that a guest has with a hotel from the search and inspiration phase to booking and their stay, right through to the post-travel phase. Our consultants will be happy to support you in developing your guest journey.

H
Holiday calendar

The Brandnamic holiday calendar offers a compact overview of the holiday periods in Italy, Germany, Austria, and Switzerland, as well as other European countries. Ideal for fine-tuning your offer and advertising plan.

Hotel coaching

Repositioning your business, organising HR processes more efficiently, or developing innovative strategies – we provide you with advice in all those areas as part of hotel coaching.

I
Image film

An image film is a short film that presents a business, product, or hotel. We create all kinds of videos for marketing purposes, tailor-made for you. You can find more information here.

Influencer marketing

Influencers are people that regularly publish content they’ve created on social platforms such as Instagram or Facebook and interact with their followers. These content creators usually specialise in specific fields. Especially popular: travel, fashion, food, and beauty.

Instagram

Instagram is a social network that was created in 2010 and focuses on sharing photo and video content. We support you in setting up, maintaining, and developing your Instagram account. To achieve this, we offer you:

J
Job landing page

A job landing page is a website that an interested user is taken to via a search engine or ad. The page has a strictly defined purpose: to impress potential candidates with the employer and inspire them to apply. For example: Brandnamic jobs

K
Korrespondenzmanager

The Korrespondenzmanager enables you to send professional e-mails and sophisticated guest correspondence that is perfectly adapted to your corporate design and language.

L
Landing page

A landing page is a small, compact website that users are taken to via a search engine or ad. Its aim is to inspire users to take a specific action (conversion), e.g. a holiday enquiry, product sales, or lead generation. Our Web team creates landing pages for you that are totally user-friendly and provide top flexibility when advertising what you have to offer.

Leadership coaching

In the Brandnamic Masterclass on the subject of leadership run by the Brandnamic Academy, managers-to-be learn how to master their new role. Focus areas: communication, leadership style, team building, conflict management.

Linkedin

Linkedin is a social network that focuses on cultivating business contacts and exchanging professional, expert knowledge.

Logo

Businesses, products, and football clubs are represented by a symbol, their very own logo. A logo is a distinguishing feature and can develop into a seal of quality. This makes it all the more important for it to have high recognition value. We design distinctive logos to represent your hotel or business.

M
Marketing automation

Marketing automation is a technology that helps to manage marketing processes and campaigns across various channels.

Marketing cloud

A marketing cloud analyses, automates, and coordinates your marketing measures with guests and customers across various channels in one tool. To achieve this, all guest and customer data is stored in a central database and individually adapted messages are sent to the right recipients via the right channels at the right time.

Masterclass

The Brandnamic Academy offers Brandnamic Masterclasses for knowledge-hungry learners. These intensive courses on topics to do with marketing, leadership skills, or human resources are held in small groups either online or in attendance on the campus.

Meta Ads

Well-positioned Meta ads (ads on the Google search engine) produce measurably more enquiries and bookings. The experts on our Advertising team will create a tailor-made plan for your success.

N
Naming

Naming is the complex creative process during which a name is developed for a business, product, or service. The experts in the Copywriting team are responsible for namings à la Brandnamic.

New construction

A comprehensive marketing concept begins before the foundation stone is laid. Experience has shown how important it is to involve our competent hotel consultants as early as the idea and conception stage.

Newsletter

Newsletters are e-mails that are regularly sent to everyone who wishes to be kept informed of a business’s latest news. The condition: having explicit consent to these being sent.

O
Onboarding

Onboarding is a defined process which helps to integrate each new employee into the business as smoothly as possible.

Online marketing

All marketing activities that are carried out on the internet or social platforms to position a business, offer, or brand on the digital market are grouped under the term online marketing. These include: search engine marketing, e-mail and newsletter marketing, social media marketing, etc.

Out-of-home advertising (OOH)

OOH stands for out of home and refers to advertising measures in public spaces (e.g. bus stops, billboards, etc.). Whether they’re digital or analogue, when displayed in the right places, out-of-home campaigns are unbeatable when it comes to reach and acceptance. Our pros take care of your public image.

P
Partner

Brandnamic is both a competent sales and interface partner. Together with Yanovis, our experts implement software solutions that simplify your work processes. With our internal sales team and profound market knowledge, we’re constantly expanding our portfolio of useful tools. By hoteliers for hoteliers.

Photo shoots

Professional photo and video shoots literally show your business in the best light.

Pinterest

On Pinterest, users collect graphics, videos, and ideas of all kinds, which are linked on online pinboards on the platform. The aim is to exchange ideas on interests and hobbies and find inspiration with the help of the visual search engine.

Positioning concept

You can only find your way if you know where you’re going. Asking why is therefore essential for a business’s success. When developing a positioning concept, we ask ourselves this question together, conduct various business and market analyses, and use these to define the ideal positioning for you and concrete goals that lay the groundwork for all marketing measures.

Programmatic ads

Programmatic ads mean purchasing and optimising automated digital campaigns. Here, it’s not a case of people negotiating with each other, but rather of people negotiating with artificial intelligence, increasing transparency and efficiency for both parties.

Promo codes

Promo codes are an attractive tool from the marketing mix to push specifically targeted offers on- and offline. With a smart voucher tool like the Voucher App, part of the Brandnamic Hotel Apps, you can manage the use of promo codes simply and efficiently.

R
Radio advertising

They can stop looking or click away, but there’s one thing very few people are able to do: stop listening. That’s the reason why radio advertising and digital audio campaigns are so successful – as long as your ad is sent to the right station or platform (e.g. Spotify, RMI, etc.). Our experts paint pictures in listeners’ mind with their words and make sure your ads get heard.

Recruiting

Recruiting means the entire process during which a business searches for and finds suitable candidates for job vacancies. This includes creating requirement profiles, job adverts, reviewing applicants, selecting candidates, conducting interviews, and preparing and negotiating offers, as well as onboarding the new employee.

Reels

Reels are short videos that users share with followers on Instagram. The combination of video, audio, music sequences, and numerous filters let you work creatively and with an entertainment factor.

S
Script

A script is the text on which films, image videos, trailers, product explanations, and much more are based. We not only write the script, but also support you before, during, and after the entire production of the video.

Segmentation

Putting address lists in newsletter marketing into groups and segmenting them means you can send targeted information to those readers for whom the newsletter content offers real added value. The result: The number of cancellations goes down and rebound rates are reduced.

SEO

Search engine optimisation of texts ensures a better ranking on search engine results pages.

Slogan

A slogan is a striking advertising catchphrase. It should convey a message in a short, compact form that people directly associate with the brand. We can create a unique slogan for your hotel or business.

Social Media Wall

A social media wall is the section of a website that (optionally in real time) shows social media posts (Instagram, Facebook, Linkedin, Tiktok, etc.) from a selected profile. The displayed posts are chosen according to defined hashtags. This creates a “best of” format for users, which attractively mixes topics and different types of posts.

Spotify Ads

As part of an audio marketing concept, Spotify ads are an interesting option to reach and impress listeners with a creative message.

Star rating

Deciding whether or not to pursue a star rating is an essential question for your business. On the one hand, stars help guests orientate themselves, but on the other hand also have associated costs and represent an obligation to guests and the applicable rules. The consultants at Brandnamic will be happy to support you in making this important decision.

Südtirol Reise

On the online platform Südtirol Reise – made by Brandnamic – guests find the right accommodation for them in South Tyrol, from holiday apartments to luxury hotels, while businesses find an attractive way of reaching guests.

Support

Supporting you with expertise and dedication is one of our strengths. Contact us and we’ll be happy to help you.

Sustainability

Sustainable action means using finite resources responsibly with the aim of ensuring that the needs of future generations can also be met. In its first sustainability report, Brandnamic takes on this responsibility and sets measures to enable it to act in an environmentally, economically, and socially sustainable manner.

T
Target group

In marketing, target group means the market participants who are interested in a service or product and who are addressed in a targeted manner through advertising measures. All members of a target group need to demonstrate certain, pre-defined characteristics. This means that wastage can be avoided in communications.

Tiktok

Tiktok is an app created in China in 2016 on which users share short, home-made videos. The 15- to 22-year-old target group in particular creates and shares funny video content. Businesses that wish to use Tiktok as a communication channel should adapt their message to the rules of the platform.

Trade fairs

We regularly attend the following trade fairs: ITB Berlin,Internorga Hamburg, Hotel Bolzano, and “Alles für den Gast” in Salzburg. Would you like tickets? We’ll be happy to send you trade fair tickets upon request.

Training

In the Brandnamic Academy, you’ll find a wide range of attractive training options from attendance-based courses on the campus to webinars and even individual training for your business.

Translations

Our Copywriting team puts your thoughts into words. And does so in all the languages that you wish to communicate in. English, German, Italian, French, Spanish, Russian, Swedish, Finnish, Czech … Simply send us an enquiry and we’ll provide you with a professional translation.

U
USP

USP stands for unique selling point, the thing that makes your service or product stand out from competitors on the market. A sound marketing strategy builds on a business’s USP. Are you looking for your USP? Our Consulting team will support you.

UX

In the tech world, the letters UX stand for user experience. When creating a website, for example, the thoughts and feelings of a user are considered just as carefully as the requirements for and interaction with the product.

V
Video and photo concept

What should your photo or video show? What messages should it convey? Which colours, style, and location are preferred? All that and much more needs to be defined in advance to create successful photos and videos. Our team develops video and photo concepts for your big appearance.

Voucher App

The Voucher App, part of the Brandnamic Hotel Apps, helps you with voucher marketing. It impresses with its ease of use for guests and reception staff, its attractive graphic design, and extraordinary functionality.

Vouchers

Vouchers are a way to generate immediate revenues, offer guests added value, and boost their loyalty to your business. A professional voucher tool supports the reception team and guests alike. Take a look at the Voucher App, the voucher sales app in the Brandnamic Hotel Apps.

W
Web design

Having a harmonious and user-friendly design is paramount for a website. Our web designers understand the requirements of the worldwide web and make technical gadgets look good with skilful graphic design. Our web designs combine usability and attractiveness. The result is a stylish end product – the ideal platform for high conversion rates.

Whatsapp

Whatsapp is an online service that enables its users to send messages through the app. Founded in 2009, Whatsapp has been part of Meta since 2014. The Korrespondenzmanager also features a Whatsapp function.

Widgets

Like an app, a widget is an interactive mini application used on smartphones, tablets, or PCs. Weather reports, clocks, or booking systems are incorporated into a website as a widget to keep the website performing as efficiently and quickly as possible.

Y
yourskill.guide

To enable you to offer your employees efficient professional development and training, Brandnamic has created an innovative e-learning platform, yourskill.guide. In short, practical, detailed units, employees learn the essentials and gain in-depth knowledge about all tourism-related topics in a multimedia approach.