Brand Assets
A brand is more than just a logo. It is sound, rhythm, recognition. Brand assets help to make the invisible visible. They bring together the elements that shape our identity and ensure that we present ourselves everywhere as who we are: Brandnamic.
Brandnamic – Brand Assets
Our brand assets provide orientation and recognisability. They help teams, partners and media to communicate consistently.
In a nutshell
Leading hospitality solutions. Powerful and data-driven. Integrated hospitality solutions combining software, marketing and consulting. For measurable success. Brandnamic is one of Europe's leading companies for networked performance solutions in the hospitality industry.
Our state-of-the-art software is tailored precisely to the needs of the hospitality industry. The diverse tools offer clear added value for all digital touchpoints of the guest journey.
Leading Hospitality Solutions
Brandnamic is one of Europe's leading providers of networked performance solutions for the hospitality industry. Our hospitality product range combines software, marketing and consulting into an integrated system that enables hotels and hospitality businesses to work more efficiently, optimise guest experiences and increase profits.
The added value for customers of Brandnamic’s comprehensive solution is the interaction between the integrated Brandnamic Hospitality Apps software solution and marketing and consulting. Customers receive everything from a single source, from a single point of contact. Guest data, processes and measures are bundled in a central hub. This creates clear synergies between digital tools and strategic solutions. The result: higher occupancy rates, optimised workflows, more profit – and more time for genuine hospitality.
Our software solution connects all applications into an intelligent network, breaks down data silos, brings together information (data and content) from internal and external sources, and makes performance visible in real time.
In conjunction with this, targeted marketing generates revenue throughout the entire guest journey. From branding and naming to websites, SEO and SEA to data-driven campaigns – our marketing experts develop strategies that convert reach into bookings and manage budgets efficiently.
Strategic consulting provides the basis for long-term success. Our consultants support businesses with positioning, marketing strategy and further development – with experience from hundreds of successful projects and a clear goal: measurable results.
Brandnamic – Software Assets
The visual and linguistic basis of our software products: graphic elements, key data and descriptions of the Brandnamic Hospitality Apps.
Leading hospitality solutions
Individual solutions and unused data volumes can be avoided using software tools from Brandnamic. Manage all guest data centrally, segment it by target group and use it directly for numerous applications – from voucher management and guest correspondence to online campaigns and their reporting and analysis. The high degree of automation reduces the workload at your reception and saves valuable working time. The result: greater efficiency, increased sales and maximised profits. The numerous interfaces offer you a wide range of possibilities.
Use guest data effectively
One of hospitality’s biggest challenges is handling guest data correctly. Only with the right data can you tailor guest communication along the guest journey to your target group – and thus increase ROI (return on investment). With Brandnamic Hospitality Apps, you can prepare, segment and manage guest data – and make it usable.
For efficient, data-based marketing. And enthusiastic guests.
The advantages at a glance:
- Cost-efficient marketing campaigns thanks to an overview of all key performance indicators
- Optimal budget allocation across advertising channels thanks to performance measurement
- Target group-specific marketing thanks to guest data
- Targeted and personalised email marketing
- Centralised management of your guest data
- Data protection-compliant advertising
The comprehensive solution with added value: when you integrate other Brandnamic tools into the Brandnamic Hospitality Apps, they unfold their full potential.
Die richtige App für jede Phase der Guest Journey
Die Brandnamic Hospitality Apps sind die umfassende Softwarelösung für datenbasiertes Arbeiten in der Hospitality. Sie bündeln Informationen aus verschiedenen Quellen, stellen sie übersichtlich dar und automatisieren Routineprozesse:
- Korrespondenzmanager für effiziente Angebotskommunikation,
- Campaign Manager für transparente ROAS- und ROI-Auswertungen,
- Voucher App für Sofortumsatz,
- Sales App für Buchungs(re)aktivierung und
- Carlito als Gäste-App für Upselling und Gästebindung:
Jede App steigert den Ertrag an einem entscheidenden Punkt der Guest Journey. Mit über 1.500 aktiven Betrieben ist unsere Software praxiserprobt – und unser Support zählt zu den besten der Branche.
Je mehr Module innerhalb der Brandnamic Hospitality Apps kombiniert werden, desto stärker entfaltet sich ihr volles Potenzial. Daten fließen nahtlos, Prozesse greifen ineinander und Marketing- sowie Consultingmaßnahmen gewinnen an Effizienz. So entsteht ein System, das Umsatz steigert, Ressourcen schont und Zukunft sichert.
Targeted booking with the Communication App
Professional hotel emails and sophisticated correspondence
With the Communication App, you can guide prospective guests to a booking with tailor-made holiday offers in seconds. This saves the reception team a huge amount of time. Guests become regulars – thanks to the unique digital entrustment.
Automation
It couldn't be simpler or more efficient: with fully automated messages throughout the entire guest journey, from responding to enquiries to booking reminders, anticipation and welcome home emails to WhatsApp messages, you will always be top of mind for your guests.
The high degree of automation makes it incredibly easy for your reception team to guide guests from initial interest to booking completion and beyond to reviews. This fills your beds and strengthens guest loyalty.
Analysing the guest journey allows you to examine and segment your target groups. And then? You use the insights to put together unique, individual offers.
You can send holiday offers by email or WhatsApp that are tailored precisely to your hotel and your counterpart. This increases your booking rate. The contents of the Communication App can be customised individually while still adhering to your corporate design.
The autoresponder allows you to respond to holiday enquiries efficiently and automatically. The module sends out tailor-made offers based on predefined criteria, such as the time or source of the enquiry. When standard questions are answered automatically, you have more time for guest care and active sales.
Increase profitability by evaluating all marketing activities
The Campaign Manager gives you an overview of all your advertising campaigns and channels. The tool monitors all data from your marketing activities in one place and evaluates it. With personalised reports, you can precisely calculate the profitability of your business and specifically increase the performance of your campaigns using all key figures, such as ROI and ROAS. The segmentation of guest data optimises efficiency and costs – for targeted and personalised marketing that convinces and retains your guests and increases your revenue.
Increase bookings and guest loyalty by sending newsletters
With Brandnamic's newsletter system, newsletters are opened and read – and bring measurable success. Both before and after the stay, newsletters strengthen guest loyalty in the long term and encourage purchases. With the Brandnamic Hospitality Apps, hotels also benefit from easily created clusters that allow them to target guest segments in a targeted manner and, of course, in compliance with data protection regulations. Newsletter campaigns can be analysed easily and clearly using the Campaign Manager.
The digital favourite for innovative hosts
Carlito is a comprehensive platform for hotel needs with a focus on the on-stay phase. Here, guests can find all relevant information, communicate in chat, book additional services and more. What this means for hotels: they reduce the workload on their employees and use resources more efficiently. At the same time, they improve their service and increase guest satisfaction thanks to autonomous guest communication. A win-win situation. Integration with Brandnamic Hospitality Apps ensures comprehensive connectivity with external interfaces and within the apps.
Immediate revenue with vouchers and increased occupancy with promo codes
The Voucher App is part of the Brandnamic Hospitality Apps and is the successful tool for vouchers and promo codes. With this easy-to-use app, hotels can quickly create valuable booking incentives for new and existing guests throughout the entire guest journey and integrate them at all touchpoints of their marketing mix. The highlight: with the ‘promotional code’ feature, the Sales App can be used to set effective booking triggers, for example to reactivate guests or make the off-season more successful.
Targeted, automated campaigns for effective booking incentives
With the Sales App from Brandnamic Hospitality Apps, hotels can run clever, personalised campaigns. Once created, the campaigns run completely independently and automatically based on current guest data. From welcome campaigns to reactivation campaigns, potential new and returning guests are targeted and encouraged to book with promotional codes created via the Voucher App. The Sales App generates leads, increases direct bookings, reactivates guests and is therefore a powerful sales tool from the pre-stay to the on-stay to the post-stay phase of the guest journey.
