Two worlds,
one signature

Nomen est omen at Piris Places: the Piris Jagdhof | Adventure Experience stands for movement, good food, and a holiday home where families with children feel just as welcome as guests who never sit still. From 2027 it will be joined by the Piris NEA | Nature Escapes, which is deliberately small, quiet, and exclusive: an adults-only concept. Alongside these two comes the Piris NEA | Club House, which will be open to both Piris guests and guests from outside.

The hosts’ vision: a strong umbrella brand under which each property speaks clearly to its own audience while still being read as part of one whole. Not two worlds coexisting by accident, but living together by design.

Two properties that could hardly be more different need two voices and one common denominator. That is the challenge: realigning marketing and communication strategically, giving them a clear structure, and drawing a clean line between the two houses, both in the visuals and in the content. The starting point is demanding, because in almost ten years a great deal has grown up around the Jagdhof: concepts, activities, channels. With Piris NEA | Nature Escapes & Club House, a property with its own target group, its own pace, and its own promise now enters the picture. All of these threads have to be brought together:

• The two houses have to carry the same hosts’ signature, but one must not outshine the other.
• An umbrella brand comes to life: until now, Piris has been synonymous with the Jagdhof. The brand now has to stand on its own, yet regular guests must not lose sight of it.
• The Piris NEA | Club House, with its new restaurant, is open to both properties and to guests from outside. This meeting point calls for communication that connects, precisely where the two concepts deliberately part ways.
• Marketing and sales are running on structures that has built up over the years. Two businesses with different product logics need one shared control centre, not two parallel worlds.
• Last but not least, the team: welcoming guests in two worlds takes leadership, values, and an employer brand strong enough to carry this step of growth.

Piris Places now presents itself as a group in which each property stands on its own. Guests looking for action, family life, and a bit of buzz find the Piris Jagdhof | Adventure Experience. Guests looking for retreat, design, and open spaces find the Piris NEA | Nature Escapes. Both paths lead back to the same host family, which are recognisable in their attitude, their language, and their design.

For the team on site, this brings the same clarity it brings for guests: a brand worth standing behind, and structures that make everyday work easier.

• Positioning and communication concept: we give each house a distinct tone of voice. Active and pleasure-driven for the Piris Jagdhof | Adventure Experience; calm and luxurious for the Piris NEA | Nature Escapes. These are brought together under one umbrella brand idea.
• Visual clarity: we redesign the logo, give precise design guidelines, and create print materials that show belonging without blurring the differences.
• A structured campaign strategy: we build and continuously optimise performance campaigns on Google and Meta, each tailored to the right audience and the right offering, with dedicated landing pages to match.
• Annual marketing plans as the common thread across all channels and both properties.
• One software ecosystem for the two properties: the Korrespondenzmanager with SM and MiA, and the Voucher App. One single set of data, one single point of contact.
• Brandnamic Academy: in coaching sessions and masterclasses, the management team and the Piris family are building their employer brand, Piris People.

Positioning | Communication concept | Logo & Corporate Design | Annual marketing plans | Landing pages | Print materials | Google & Meta Ads | Korrespondenzmanager with MiA | Voucher App | Brandnamic Academy: masterclass & coaching | Website (in progress)