Hotel in green valley with mountains and lake in sunlight

A hotel that knows where it comes from – and where it wants to go: der Wiesenhof

Der Wiesenhof

73 steps from bed to lake water. A bathhouse with the largest 25-metre pool on Lake Achensee. And a family that doesn't just talk about hospitality but lives it. der Wiesenhof, a 4-star hotel on Lake Achensee, is many things – and that is precisely where the challenge lay.

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A hotel that knows where it comes from – and where it wants to go

The goal

The task

The result

Der Wiesenhof is a 4-star hotel on Lake Achensee with an exceptionally wide range of offerings: for families, couples, solo travellers, dogs, golfers, athletes, mountain lovers, lake lovers, as well as for conferences and events. What sounds like (and is!) diversity became increasingly difficult in terms of communication. Too many topics, too many messages, no clear common thread. The Entner family knew what they stood for, but not how to communicate all this clearly, honestly and coherently to the outside world, with their own communication line and a website that sets them apart.

Authentic and warm hospitality, holidays for everyone. That was the message the Entner family wanted to convey to their diverse target groups. With structure and gentle guidance. The project began with an intensive workshop, where values, attitude and tone were worked out together. The duck – symbolic of honesty, down-to-earthness and freedom – became a strong anchor of identity. Emil the duck also found his place in the brand world. The following tasks were accomplished:

Making the company's identity tangible without simplifying it. With its own language, a positioning concept and that certain something that makes the hotel so special.
Organising diversity without losing character
Developing a clear line of communication that can be lived internally and externally, with a tailor-made concept.
Creating a new website that reflects the character of the hotel, provides orientation and appeals to emotions.
Integrating Brandnamic Hospitality Apps: Newsletter app and Voucher app
Marketing plan and various printed materials (Christmas programme, notepad, spa brochure and much more)

Building on all these steps, a clear positioning emerged: a hotel that is proud of its history without being stuck in it. A hotel that lives tradition in all its authenticity. With an independent, clear line of communication, a new website with a keen sense of text, image and structure – and the needs of the customers. A brand that does not explain diversity, but radiates it as a matter of course and enjoys a high degree of identification within the family and the team.

The website in particular was worked out in detail, both graphically and textually. Content was reviewed, sharpened and refined until it felt right for the customers.

Communication concept, website & marketing for the Wiesenhof hotel on Lake Achensee

"The Wiesenhof is not only my home, but also a feeling, filled with the energy of my ancestors. A special place where history comes alive."

Katharina Entner, der Wiesenhof

Five people standing by a garden swing on a sunny day

Woman in black swimsuit sitting relaxed on wooden deck in sunshine

Outdoor garden restaurant with wooden tables and green napkins by glass building