People now have to spend entire weeks at home without direct contact with the outside world – isolated from everything that was previously taken for granted. What they now want more than anything else is a sense of human connection, and experiences that are not necessarily extraordinary, but that are good for the soul. Right now, no one wants to be sold to. Communication with guests needs to be kept empathic and affectionate; it must come from the heart and feel genuine. Keep talking about your holiday destination, but not about facts and awards. What are your experiences during this time? What new things are you discovering? What is it that makes your land, your place, and the people around you so special? What do you love about your home country? Let the guests at home share your experiences and perceptions. Share good news, maybe even send them small, hand-made gifts in the mail. Express positive feelings and share them with your guests at home.