Cycling off the beaten track
Where gravel fans get together
The goal
“Our certified hosts know exactly what bike guests need, because they’re passionate bikers themselves, committed to creating the perfect holiday experience,” says Martin Baumann of MTS Austria.
What started as a niche sport is becoming a mainstream hobby across Europe. And it’s a sport with a specific crowd in mind: young, adventure-loving explorers. The new Gravelbike Holidays website and cooperation group was created to give this target group a space to explore the full expertise of a strong network: 34 bike hotels and 20 gravel regions in four countries.
With this new platform, our goal was clear: to highlight the value of the cooperation group, carve out a clear positioning for gravel bike holidays, and create content tailored to a trend-savvy audience. The site also offers detailed blog content, route suggestions, equipment tips, tech info, and helpful tricks, presented in a format that’s both user-friendly and visually appealing.
The challenge
With Mountain Bike Holidays and Roadbike Holidays, MTS Austria already runs the leading cooperation groups in their respective segments. With Gravelbike Holidays, they’re now writing the next chapter in their success story. To bring the new site to life and define a solid market position, we dived deep into the world of gravel biking: a sport that blends the ruggedness of mountain biking with the endurance of road cycling. Thanks to its sturdy tires and versatile design, gravel bikes can handle any terrain, from smooth asphalt to gravel tracks. Gravelbike Holidays offers a strong competitive advantage for hotels and destinations in prime locations: a new, targeted positioning opportunity, plus the first official quality label for gravel bike hotels. Those who want to join the cooperation group, prove that they care about the sport, and about the guests who seek more than the ordinary.
The website combines emotional, conversion-driven design with high-value content, cutting-edge technology (mobile and desktop), and easy handling for editors. Built-in newsletter signup ensures you reach your audience directly. And the media touchpoints defined in the Brandnamic marketing plan support the group’s long-term vision: strengthening their pioneering role in the European bike travel scene.
„With Gravelbike Holidays, we’re not just launching the first international gravel biking platform in Europe. We’re pooling the full biking expertise of the Alpine region. A cross-regional website we’ve created together with Brandnamic to position ourselves clearly and powerfully in the hospitality market, and reach 100% of our target group.“
