The holiday of the future
Smart. Dynamic. Innovative.
From 2024, a future-oriented hospitality and gastronomy concept will be brought to life within the historic walls of Schwarzer Adler in Sterzing, South Tyrol. Smart, creative solutions will merge together to create a place of total holiday freedom, where boundaries melt away. Brandnamic transformed the extraordinary vision of Schwarzer Adler into an innovative brand design that reinterprets hospitality.
A pioneer in the “holiday of tomorrow” – that’s how Schwarzer Adler in Sterzing views itself. A holiday here isn’t just a break from daily routines, but rather represents an attitude towards life that can be felt over the long term. The powerful brand design created by Brandnamic perfectly encapsulates this innovative aspiration. The striking positioning concept was followed by the logo design, the development of a corporate language, and the creation of a comprehensive and unique marketing concept.
How we reached our goal
Hotel logo design | Positioning concept | Corporate language | Storytelling | Concept for interior design and restaurant | Hotel coaching | Strategic hotel consulting | Marketing strategy | Prices strategy | Offers strategy | Pre-opening strategy | Pre-opening marketing plan | Website
Awarded the Deutscher Agenturpreis (German Agency Prize) 2022 in the B2C category for particularly successful brand design.
“This was one of those projects that involves you 360°. We started with the discovery of a glorious past and now we want to tell a wonderful new story – cool, chic, and up-to-date. The new Schwarzer Adler really has a lot in store. We look forward to telling you all about it. Stay tuned for 2024!”