Targeted guest loyalty with our Bonus System
First-time guests become regular guests, and regulars become enthusiastic fans! The "Customer Care Management" bonus system is an effective tool for guest retention. Information about the services used by your guests is fed into the system via your hotel management software (ASA), which converts this information into loyalty points. Bonus system participants can then redeem the points they collect on their next stay at your hotel.
Who doesn't like to receive something as a gift – or feel like they're getting a bargain?
Not only do you retain your guests through small gifts and attractive discounts, but you also use the data generated by the bonus system to create a precise guest profile. This allows you to address holidaymakers even more personally in future marketing campaigns.
With Brandnamic's Customer Care Management, first-time guests become regular guests, and regulars become enthusiastic fans!
The benefits for you and your guests
- Automatic points allocation for overnight stays, extras, or booking channels – without any manual effort
- Redemption options directly at the hotel
- Individual point promotions: double points at specific times, for specific room categories, or special offers
- Link to guest card or app: Guests can keep track of their points – digitally, clearly, and always at hand.
- Increased guest loyalty: Those who collect points are more likely to return, especially when redeeming points is easy and attractive.
- Encourage direct bookings and save commissions.
- Enable personalised offers: Based on point usage, targeted upgrades, extras, or surprises can be offered.
- Sales promotion through incentives for points for additional services such as spa, restaurant, or late checkout.
- Competitive advantage in the repeat guest market – a smart bonus system creates recognition and differentiates the hotel from competitors.
Seamlessly connected across all channels
Brandnamic Hospitality Apps circulate within your software stack and connect seamlessly everywhere. Smart interfaces ensure that your systems work together perfectly. From booking to payment, smart and efficient. The tailored and uncomplicated integration with your existing systems, applications, and programmes ensures smooth administrative processes, transparency, time savings, and a relaxed atmosphere in your hotel.
The all-in-one solution that takes your success to the next level
Software applications with highly automated functions and individually customisable correspondence: Brandnamic Hospitality Apps offer the unique guarantee of being present at every digital touchpoint of the guest journey, from the first contact to the repeat booking. Step by step. With well-thought-out applications for every single moment of the journey. Each application fulfils a clearly defined task. At the right time, at the right touchpoint.
They all enjoy greater efficiency and cost savings while ensuring full protection of guest data. This means that guest loyalty goes hand in hand with increased revenue.
With the bonus programme, you can retain your guests with small gifts and attractive discounts. And it offers another advantage: you can use the data generated by the bonus system to create an accurate profile of your guests.

Brandnamic Hospitality Apps
Digital support has become indispensable for the daily challenges of the hospitality industry. Our hospitality applications, or Apps for short, simplify everyday hotel operations, directly in the browser or within existing systems. Everything is bundled and clearly arranged, for everyday hotel operations – and for the guest experience.
Insights – Interesting insights and lots of news
What we tackle helps you get ahead. In our Insights section, we share experiences, insights, and perspectives from the fields of software, marketing, and consulting. This way, you can always stay up to date with the latest news from the hospitality industry.
Brandnamic Hospitality Apps
More success for your hotel. Systematically. With the right hotel software. Hospitality Apps bundle all the relevant tools for data-driven marketing and sales, seamless communication with your guests, efficient data management, tailor-made upselling opportunities, and optimally networked in-house services.