Marketing cloud
It’s indispensable for comprehensive customer relationship management: guest data. Because the right data lets you tailor guest communication to the target group throughout the guest journey – which in turn increases the ROI (return on investment). Managing this data presents a challenge for many hotels. The solution: the Brandnamic hotel apps. They’re your central marketing cloud where you can collect, segment, manage, and analyse guest data – to put it simply: They make the data usable. This data allows you to develop targeted, personalised marketing that impresses your guests, increases loyalty, and boosts revenues.
To allow optimal use of the Campaign Manager, a basic package of Brandnamic Hotel Apps are required, which consists of the DataHub App as the central data management platform, the Cluster App for the segmentation of guest profiles, the Privacy App that ensures communications comply with the GDPR, the Content App for efficient media management, and the Payment App for secure, clear payment transactions.
Campaign Manager
Always keep track of your marketing campaigns: with the Campaign Manager. The clear visualisation of key figures allows you to measure and compare the success of marketing campaigns across various communication channels and platforms. The app can also register offline conversions and transmit this information back to the marketing platforms. This makes it possible to evaluate, for example, the campaign performance in terms of sales, ROAS, etc.
The benefits at a glance
- Cost-effective marketing campaigns thanks to an overview of all performance indicators
- Optimal budget allocation across advertising channels thanks to performance measurement
- Target-group-specific marketing thanks to guest data and profiles
- Targeted and personalised e-mail marketing
- Central administration of all guest data
- Privacy-compliant advertising
Want to learn more?
Our consultants will be delighted to show you the individual options for using the hotel apps in person. We look forward to receiving your enquiry!