Be the Bus Boss!
![Bus Boss energy Bus Boss energy](/fileadmin/_processed_/c/b/csm_01_83b488a6d0.jpg)
![Bus Boss energy Bus Boss energy](/fileadmin/_processed_/f/e/csm_02_ad14103dba.jpg)
Cool. Authentic. Real.
Our goal
South Tyrolean bus company Pizzinini had a goal: To communicate quality, be memorable, and enthuse the bus drivers of tomorrow for their job. A catchy radio commercial was needed!
Our mission
Pizzinini wanted to recruit young people and career changers for their fleet, let them take the wheel, and make them a real driving force. It was important to shine a spotlight on the benefits and unbeatable plus points of the job. If you want to reach young people (and the young-at-heart), you have to speak their language. Spark their interest with a striking radio commercial. And excite them with the right mix of cool slogans, catchy lines, and creative word play. All of this was based on the tailor-made communication concept.
How we reached our goal
Idea | Communication concept | Landing page | Photo shoot idea | Meta ads | Facebook ads | Radio commercial | Print materials
Awarded the Deutscher Agenturpreis (German Agency Prize) 2023 in the B2C category for particularly successful radio commercials.