Your target groups:
precisely determined,
automatically analysed
Targeted, clever communication. This important component of Marketing Cockpit is used to create target group segments based on demographic and booking-relevant guest data for tailored advertisements, newsletters, and offers. Cluster App helps understand and process guest behaviour and interests, segment target groups, and profile guest data.
Up to 20 different segmentations can be selected. This allows you to precisely define your target groups, from age to length of stay or spa spending.
Combine different segments into one target group to reach the guests who are truly interested in you.
You don't have to start from scratch. Import the guest groups you've already segmented from your PMS.
The benefits for you and your guests
- Profiling guest data for use in Newsletter App and Korrespondenzmanager
- Automatic transfer of data to the connected apps
- Profiling guest data based on factors such as number of overnight stays, regular guest status, age, interests, and much more.
- The app optimally evaluates guest data and makes it usable.
- You get to know your guests better and can adapt your strategy accordingly.
- The automatic transfer of data to the apps makes them easier to use and saves time.
- Cluster App ensures a targeted and individual approach. You communicate content that is truly interesting. The better you know your target groups, the easier it is to reach them.
Seamlessly connected across all channels
Brandnamic Hospitality Apps circulate within your software landscape and connect seamlessly everywhere. Smart interfaces ensure that your systems work together perfectly. From booking to payment, smart and efficient. The tailored and uncomplicated integration with your existing systems, applications, and programmes ensures smooth administrative processes, transparency, time savings, and a relaxed atmosphere in your hotel.
The all-in-one solution that takes your success to the next level
Software applications with highly automated functions and individually customisable correspondence: Brandnamic Hospitality Apps offer the unique guarantee of being present at every digital touchpoint of the guest journey, from the first contact to the repeat booking. Step by step. With well-thought-out applications for every single moment of the journey. Each application fulfils a clearly defined task. At the right time, at the right touchpoint.
Benefit from increased efficiency, reduced costs, and targeted marketing through segmenting guest data. This means that guest loyalty goes hand in hand with increased revenue.
Clustering allows you to precisely target specific audiences, reducing costs, and increasing ROAS.
FAQ
You can find the most frequently asked questions and their answers here. If your issue isn't listed, contact us and we'll be happy to help.
Together, we’re unbeatable:
Brandnamic Hospitality Apps
Our hospitality applications, or Apps for short, simplify everyday hotel operations, directly in the browser or in existing systems. As a complete package, they unleash their full potential. The segments created in the Cluster App can be used for personalised and targeted campaigns for newsletters, mailings, and, via Campaign Manager, for online campaigns on Google and Meta.
Insights – Interesting insights and lots of news
What we tackle helps you get ahead. In our Insights section, we share experiences, insights, and perspectives from the fields of software, marketing, and consulting. This way, you can always stay up to date with the latest news from the hospitality industry.
Brandnamic Hospitality Apps
More success for your hotel. Systematically. With the right hotel software. Hospitality Apps bundle all the relevant tools for data-driven marketing and sales, seamless communication with your guests, efficient data management, tailor-made upselling opportunities, and optimally networked in-house services.
