Software

The world of advertising is colourful, multimedia, and takes place across multiple channels. Whether it’s online or offline, with a carefully devised marketing plan by the experts in our Advertising team, your message will reach your target group without wastage.

The leading wellness hotels in the Belvita Leading Wellnesshotels Südtirol cooperation group are found in the most beautiful locations throughout South Tyrol. Each member hotel is unique, and yet they all have one thing in common: They offer their guests exclusive wellness in South Tyrol. Cooperation management by Brandnamic and Kohl & Partner.

Bing (or Microsoft Bing, to be more precise) is an internet search engine.

The goal of all marketing campaigns is to turn a business, product, or service into a brand (branding).

Our experts create the perfect mix of marketing instruments as part of a marketing plan. Your business’s presence is created using innovative marketing measures and strategic campaigns – on- and offline. You receive support from plan development to implementation of the measures and regular success monitoring. 360° marketing made by Brandnamic.

A claim is the advertising slogan of a hotel or business. It is a sentence or phrase that is firmly associated with the brand name and sums up the strategic core concept of a brand. “Campaign claims” can also be created for the duration of a time-limited advertising campaign.

Communication is the exchange of information between senders and receivers. Businesses generally communicate externally (with guests and customers, media, suppliers, partners, investors, public institutions) and internally (with employees). Communication has a significant impact on the reputation and brand image of a business.

A communication concept lays the groundwork for a consistent, convincing corporate identity in a business’s texts and images, as well as being a guideline for all communication methods – online and offline. Our team works with you to find ideas, develops creative concepts, and plans individual measures. The intelligent timing of publication in target-group-specific media as well as professional design and emotional texts are what make your communication a success.

Content creation consists of three steps: finding a topic – deciding how and in what format the topic will be presented for the target audience (text, picture, video, or a combination of the three options) – publishing the content on a selected channel. The goal: to gain attention and engagement from the target group.

Content marketing is more than just a trend. It’s about standing out from the crowd, feeding readers with stories, and building a rapport, thereby gaining customers and ultimately boosting revenues. Presenting good content in an attractive package is already half the battle. Our copywriters will help you to find and tell your story.

Corporate design refers to a business or hotel’s overall, uniform appearance. Our designers create a complete concept that reflects your business’s identity and develops your visual brand. By working to a consistent graphic concept in print and online, we’ll make you unmistakeable.

Together with renowned consulting firm Kohl & Partner, Brandnamic is responsible for the management and administration of two cooperation groups: Belvita Leading Wellnesshotels Südtirol, and Familienhotels Südtirol.

Corporate language refers to a business or hotel’s individual, characteristic linguistic style and use of language. Our team will be happy to create an individual language concept or corporate language for you.

The “Customer Care Management” bonus system developed by Brandnamic is a useful tool for boosting guest loyalty. Your hotel management program sends information about the services used by your guests to the system, which converts this into loyalty points.