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Pure passion

Winklerhotels Val Pusteria | IT

Passionate consultant meets passionate hoteliers. And so began the successful collaboration between Winklerhotels, one of the best wellness hotels in South Tyrol, and Brandnamic – one of the leading marketing agencies in the Alpine region. Since 2014, the Winkler hotelier family has relied on the expertise of Michael Oberhofer and the Brandnamic team. Personal interaction shapes the collaboration: Miriam, Monika, Kurt, Christoph, and Michael meet at eye level, and both sides are not afraid to speak their mind. It is precisely this honest approach that makes working together so successful.

October 2019


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Full service – it’s more than just a promise

From brand fine-tuning to the positioning of the new hotels, logo redesign, redefinition of the corporate design – to support and consulting in the rebuilding phase of the Hotel Winkler and reopening of the Chalet Purmontes: Brandnamic was always there with advice and support and helped guide the family along their way. With various online campaigns, Google Ads, and Facebook, it was possible to optimallypromote the four top hotels – the conversions generated spoke for themselves. In-house print materials, catalogues, and brochures featuring graphic design and storytelling in several languages and, of course, the website as well as the sales-promoting landing pages by Brandnamic fit perfectly into the concept. The project management team is responsible for coordinating all projects and ensuring that they are implemented exactly as planned.

What we’ve done for the Winklerhotels

Marketing plan | Corporate identity | Logos | Car lettering | Water bottles | Tea packaging | Annual winter journal and summer journal | Pre-opening flyer Hotel Winkler | Pre-opening flyer Chalet Purmontes | Beauty catalogue | Keycard sleeve | Website | Landing pages | Marketing support | CCM | Correspondence Manager with the additional self-mailer and MiA modules | Brandnamic newsletter system | Getavo voucher tool | News interface | Last-minute offers | Social media wall | Flash sales | Consulting | Pre-opening phase support | Online campaigns | Google Ads | Facebook | SEO

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